Selling Celebrity Bath Water: Why Hype Doesn’t Scale Your Business
- Tarra Stubbins
- Jul 3
- 2 min read
The internet recently lost its mind again over a creator selling their used bath water in jars.
Yes - again.
It’s the second (or third?) wave of this trend. Influencers are monetizing everything from their sweat to their used sheets - and it’s all being packaged and sold as “limited edition” drops. For $50, $100, or more, fans can own a jar of their favorite internet celebrity’s bath water.
And here’s the thing: it’s working.
But it also reveals something deeper (and far more dangerous) happening in business right now: the belief that hype is a business model.
Let’s Be Clear: Hype Gets Attention - Not Sustainability
Most founders aren’t literally bottling bath water, but they’re falling for the same illusion.
They’re chasing:
Press features instead of process improvement
Followers instead of systems
Brand polish instead of operational depth
They believe that more visibility will fix their time management problems, poor team performance, or lack of scalability.
Spoiler: It won’t.
Because hype isn’t a system, it’s a moment.
The Bath Water Mindset: How It Shows Up in Real Businesses
We see it all the time. Founders come to us exhausted, and their businesses look like this:
They’re the only one who knows how to do anything correctly
They’re wiring the marketing emails, fixing the invoice issues, and onboarding new clients
They’ve hired cheap labor of VAs to “save money” but are now managing chaos
They believe the next launch or viral moment will be the thing that makes it all easier
But it never gets easier - because nothing has changed under the surface. That’s the bathwater business logic. It sells the surface and ignores the structure. And it’s not scalable.
The Real Work: Systems > Sizzle
Here’s what actually grows a business:
Hiring team members who think proactively and take initiative
Documented, repeatable processes that make things run without you
Clear metrics and accountability
Delegation - real, effective, trust-based delegation
It’s not sexy. It doesn’t go viral. But it builds companies that run, grow, and scale without burning the founder into the ground.
If your business needs you for everything to function, you don’t own a business. You’re just well-paid labor - and eventually, even that won’t be sustainable.
The Bottom Line: Build the Machine Behind the Brand
Whether your audience comes from TikTok, trade shows, or referrals, attention alone isn’t enough. Behind every business that scales without chaos is a foundation of systems, support, and clear execution.
Founders who grow sustainably are the ones who stop chasing the next spark and start building something that runs without constant fire drills.
If you’re realizing that momentum isn’t your problem - maintenance is - then it might be time to put the right operational team in place.
Because when your backend runs smoothly, your vision actually has space to grow. Contact us today to learn how our team can help you make it happen - one step at a time. hello@takeiteasygroup.com or Book your free strategy call here.
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