The Highs and Lows of Having Successful Influencers as Clients (and Why They Need Operational Support)

The Highs and Lows of Having Successful Influencers as Clients (and Why They Need Operational Support)

Working with influencers isn’t like working with many other clients.  They’re not just visible; they’re high-profile, fast-moving brands in themselves.  Their world is exciting and filled with cultural relevance, but it also comes with nonstop pressure and unpredictability.

At Take It Easy Group, we’ve spent years working behind the scenes with top influencers, athletes, and celebrities.  What we’ve learned is simple: success in this world requires more than talent.  It really does require an operational backbone.  Without it, the brand (and the person behind it) risks burnout.

Here are the highs, the lows, and how outside support can make all the difference. 

The Highs: Why Influencer Clients Are Incredible 

1. Instant Access to Influence 

Influencers shape culture in real time.  By working alongside them, you’re seeing trends before they spark mass adoption.  You’re also able to design strategies that tap directly into what audiences are craving.  It’s exciting but mostly it’s strategic gold for building your own brand. 

2. Quick Wins (When Aligned) 

One of the biggest perks?  Speed.  Influencers don’t wait for a 12-month strategy roll-out.  When things click, campaigns can launch overnight.  

🧭 We once worked on a product drop that nearly derailed when a vendor pulled out last-minute.  Because systems were already in place, we pivoted within hours and the launch still went ahead on schedule.  The campaign sold out in less than 48 hours. 

3. Unlocking Creativity

A strong ops team gives influencers something they rarely get and that is breathing room.  When schedules, emails, and logistics are handled, their creative output skyrockets.  

🧭One client admitted they hadn’t had a single unplugged day in over a year.  Once we built out delegation systems and structured their calendar, they were able to take a full week away.  Their audience never noticed a gap and when the founder returned their engagement actually spiked thanks to the renewed energy. 

4. A Live Brand Masterclass 

Every day working with an influencer is a lesson in audience psychology.  You learn what keeps followers engaged, what sparks virality, and how authority drives growth at scale.  It forces you to think bigger, sharper, and faster. 

The Lows: The Hidden Burden Influencers Carry

1. Always “On” 

Influencers don’t log out at 5pm.  Their business is their public presence, which means the pace is relentless.  They post stories at midnight.  They have urgent calls before dawn.  They are constantly making pivots based on trends.  So without boundaries and a capable support structure, this lifestyle isn’t sustainable.  

2. Emotional Rollercoaster 

Their business runs on momentum.  A viral video brings massive highs.  Sold out launches, brand deal landings and endless growth are all incredibly exciting and satisfying.  But one underperforming post or critical comment can send things spiraling.  

🧭 During a dip in engagement, one client panicked about losing traction.  Instead of reacting impulsively, we mapped a consistent 3-month plan across content and partnerships.  By easing the pressure, the numbers not only stablized but eventually climbed higher than before.  

3. High-Maintenance Expectations 

Top creators expect fast, flawless execution.  They’re used to building their lives around responsiveness, and they expect their team to keep up.  That creates pressure but also opportunity for professionals who know how to deliver at that level. 

4. Nonstop Pressure = Little Room for Error 

For influencers, success means consistency.  Their audience doesn’t wait and their platforms don’t pause.  Also, brands often invest significant money into real-time campaigns.  All of this means a single dropped ball could cost their entire reputation which means their revenue drops in  the toilet.  Needless to say, this is why operational precision is everything.   

What Executive Assistants and Chiefs of Staff Do for Influencers 

For influencers who haven’t worked with dedicated operational support before, the terms “Executive Assistant” or “Chief of Staff” can feel vague.  Here’s what it actually means in practice: 

🧭 Calendar & Scheduling: Protecting their time while keeping them available for what matters 

🧭 Brand Partnerships: Ensuring deals are executed smoothly, deadlines are met, and communication is professional 

🧭 Daily Operations: Handling logistics, team coordination (even if the team is made up of contractors), travel, and the dozens of micro-decisions that otherwise drain creative energy 

🧭 Strategic Growth: Chiefs of Staff look at the bigger picture.  They help scale projects, manage launches, and build systems that sustain momentum

🧭 Boundary Management: Creating filters so every DM, email, and request doesn’t land squarely on the influencer’s plate 

The goal: let the influencer stay the talent, while we function as the infrastructure that powers everything behind the curtain. 

How Take It Easy Group Solves These Challenges 

Here’s how we connect the dots between the “High” and “Lows”: 

🧭 Challenge: Constant Pressure → We create systems: repeatable workflows, deadlines, and safeguards that prevent fires before they happen 

🧭 Challenge: Emotional Whiplash → We stablize: focusing on longer-term strategy so one bad post doesn’t derail an entire campaign 

🧭 Challenge: Always On → We build boundaries: putting up guardrails so influencers can protect their time while still being available to their audience 

🧭 Challenge: High-Maintenance Lifestyle → We act as extensions: being the responsive, reliable backbone that keeps brands moving smoothly 

The difference is simple.  With support, influencers move from reactionary chaos to intentional growth. 

Ready to Transform Your Influence? 

Working with influencers is exhilarating, but it’s also demanding.  They don’t just need people handling tasks.  They need partners who can match their ambition and bring order to the chaos.  

That’s exactly what we do at Take It Easy Group.  We’re a team of Executive Assistants and Chiefs of Staff for high-level influencers, athletes, and creatives who want to scale brands without losing control of their lives.  

If you’re ready to: 

🧭 Protect your time 

🧭 Reduce the noise 

🧭 Grow your influencer sustainably 

📍 Then reach out today: hello@takeiteasygroup.com | Book your free strategy call here and let’s build the support system you need to thrive.